Our Partnership with Planet Bluegrass -

Our Partnership with Planet Bluegrass

Posted In: All Posts, Team Member Stories

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A 20+ year partnership means lots of coffee and lots of bluegrass. Our events manager, Chris Rogers, has been at several Planet Bluegrass events over the past four years and explains why our long-lasting relationship has been so great and where you can find us if you’re at Folks Fest this weekend: 

Boulder County, Colorado. The birthplace of Allegro Coffee and the home of Planet Bluegrass, the latter residing in Lyons. While Allegro has long since relocated its headquarters to the Denver metro area, Boulder County remains a binding force of these two entities that call Colorado home.

With a partnership spanning more than two decades, it’s hard to fathom just how many ‘Festivarians’, musicians, and Planet Bluegrass staff Allegro has fueled through its sponsorship and donation of coffee. Speaking of donation, did you know that all proceeds from coffee purchased at Telluride Bluegrass, RockyGrass, and Folks Fest goes directly back to Planet Bluegrass? Besides being delicious, this means you can enjoy your caffeine buzz knowing you’re helping to keep these amazing festivals possible.

Bluegrass band performing on the Planet Bluegrass stage at Rockygrass.

Beautiful Colorado mountain scenery, music, and coffee – what more can you really ask for? Planet Bluegrass and its festivals are a perfect place for us to share our passion. It’s a one-of-a-kind experience that if you have not been fortunate enough to be a part of, well, it’s never too late to start…

Not only has Allegro been donating coffee to Planet Bluegrass for over twenty years, but 2019 marks the fourth year we’ve had our ‘Nitro Horse Trailer’ backstage at RockyGrass and Folks Fest. This renovated horse trailer serves up nitro cold brew coffee and nitro iced tea to musicians and staff. With a bit of style and flair, of course.

Allegro Coffee Bus parked at Rockygrass, serving coffee to festivarians.

But wait, there’s more! 2019 is the first year we have our infamous ‘FLXBUS’ at these two festivals. The bus is hard to miss – if you see it and the ‘open’ sign is up, make sure to come by and grab a complimentary coffee or tea. Or, come to think of it, both. Why not?

On a personal note, Planet Bluegrass season is something I have immensely looked forward to now on my fourth year of helping to manage the partnership. To me it signifies summer, good music, the Colorado outdoors, and sharing Allegro with some truly incredible people.

Here’s to all the Festivarians and coffee lovers out there, hope to see you at a festival!


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