Smiles, Road trips, Children, Watermelon, Commitment - Allegro Coffee

Smiles, Road trips, Children, Watermelon, Commitment

Posted In: All Posts, How We Source, Team Member Stories


Someone might ask what these five words have in common. For me, these five words are a common link between all the countries that I travel to as a tea and coffee buyer for Allegro Coffee Company.


Smiles are how we communicate with each other when we are not familiar with each other’s language. We greet each other with a welcoming smile. When we realize we understand each other and are in agreement on something, we smile. Between smiling and gestures, we usually figure out what each other is trying to say. It’s our human language.

Road trips

Road trips imply an adventure to discover a new or frequently visited location where you are greeted by old friends and new. The best coffee and tea are grown at higher elevations, in mountainous areas. This sometimes means traveling six to eight hours in a car on long, curvy roads, passing beautiful landscapes and communities. But, what better way to get to know each other than a long car ride?


Children are everywhere in the world and share laughter and curiosity. They are usually found peeking around corners, running up to you and saying “Hello.” Or they’re playing with the world’s most common childhood toy in rural areas: a stick and a wheel and pushing it down the road. Children bring us together and create a shared desire to improve our quality of life.


Watermelon, a tasty and inexpensive fruit that is versatile enough to be found in most coffee and tea growing countries. This bright red fruit has many names in different languages but is easily shared at gatherings and special visits. And, an easy but valued expression of hospitality.


A commitment to one another and to the product is the reason why we are gathered together. I am there to learn how to be a better partner for our producers so they can continue to grow their best coffee or tea. Likewise, we share and provide feedback, or introduce new projects, and talk about our commitment to the future.

These five words together

At some point in our sourcing trips we always find ourselves parked on the side of a curvy road with coffee/tea farmers, surrounded by curious children, sharing and eating watermelon. As we look around at each other, everyone has a big smile on his/her face. Their smiles are an expression of the joy of sharing this moment together, with perhaps an unfamiliar person, who doesn’t speak the same language, but knowing we are all committed to quality coffee and tea and the common desire to help each other to improve our quality of life.

More Articles

Brewing Tips

Citrus Spiced Coffee Recipe

It's citrus season and you're going to love our citrus spiced coffee recipe. Perfect for chilly mornings and super easy to make! Adjust the spices to your preference. Ingredients: 4 tablespoons ground coffee (we like Organic Café La Dueña) 4 slices lemon peel 4 slices orange peel 10 whole cloves...

Learn More

How We Source

Fair Trade Coffee: Behind the Certification

Fair Trade Certified™ Coffee The Fair Trade Certified™ seal represents a wide range of products today, but their founding mission was to increase income for coffee farmers. We have partnered with Fair Trade USA for nearly 15 years and continue to increase our offerings of Fair Trade Certified coffee every...

Learn More

Team Member Stories

Meet The Coffee Roaster - Joe Delaterre

As someone trying to figure out what I wanted to do in the mid-90s, I found Allegro Coffee at the perfect time. A help-wanted ad promising “one free pound of coffee per week” was all it took for me to stumble into the coffee industry. Sold! It wasn’t long after...

Learn More

Love coffee & tea?



Sign up for our newsletter and get

free standard shipping* on your first online purchase plus exclusive discounts.

*A code for free shipping will be emailed to you.

You have Successfully Subscribed!

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!