Meet The Coffee Roaster - Joe Delaterre - Allegro Coffee

Meet The Coffee Roaster - Joe Delaterre

Posted In: Team Member Stories

Coffee Roaster

As someone trying to figure out what I wanted to do in the mid-90s, I found Allegro Coffee at the perfect time. A help-wanted ad promising “one free pound of coffee per week” was all it took for me to stumble into the coffee industry. Sold!

It wasn’t long after I started here that I was drawn to the coffee roasting department and my coffee journey really began. Early one morning, I brewed a pot of our Organic Breakfast Blend and had my first real ‘aha!’ moment. It was a cup of coffee so good that I can still remember, 23 years later, exactly where I was at that moment, looking down into my cup somewhat bewildered as if someone had replaced my morning coffee with some magic elixir.

From that moment, inspiration turned to obsession. I asked myself, how could I replicate this on a daily basis? How can I share what I just experienced with everyone who drinks our coffee? 

This has continued to motivate me every day—the hope that someone out there somewhere will have their very own aha! moment over one of our cups of extraordinary coffee on an ordinary day.

  • Joe Delaterre – Coffee Roasting Team Leader – Allegro Coffee Company


More Articles

Making Coffee Matter

Interview with Team Left Hand's Bike MS Rider,...

Every year, Team Left Hand sets out on a series of rides to raise money for Bike MS - and they do a pretty impressive job. They raise more money than any other cycling event for any other cause. Their commitment to Bike MS isn't just raising money for research...

Learn More

Responsible Sourcing Initiative at Allegro Coffee

  Building thriving and transparent coffee supply chains As pioneers in specialty coffee, we have always believed that where your coffee comes from matters. This simple founding ethic still guides us today. But, it’s about more than just great tasting coffee. It’s also about fairness to farmers, healthy ecosystems, and...

Learn More

Organic Ethiopia Shakisso

  Our Small Batch Organic Ethiopia Shakisso is more than a great cup of coffee from Ethiopia’s renowned Guji region, it’s the product of a 15 year relationship. Supporting a passionate farmer for years, watching them grow and improve the quality of their coffee. Ethiopia is known as the birthplace...

Learn More

Love coffee & tea?

Love FREE SHIPPING?

 

Sign up for our newsletter and get

free standard shipping* on your first online purchase plus exclusive discounts.

*A code for free shipping will be emailed to you.

You have Successfully Subscribed!

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!