Allegro Coffee

Our Story

Our Story

Phil Collins becomes lead singer of Genesis, Microsoft is founded, the Vietnam War ends, Saturday Night Live, The Rocky Horror Picture Show and Wheel of Fortune premiere and disco is busting a serious move. It’s 1975—and people get their coffee from cans.

Grim though it may seem, there was a time when people thought all coffee was the same. It was a time without espresso shops. A time without “Arabica” in the American lexicon. But Jeffrey Cohn, whose grandfather founded coffee giant Superior Coffee, hatched the idea to bring truly superior coffee to the people. His specialty coffee company would sell coffee that—gasp—tasted good. In 1977, his vision became a reality with the establishment of The Brewing Market in Boulder, Colorado.

After opening his second shop in 1980, Cohn began roasting his own beans, exposing Boulder to authentic, freshly roasted specialty coffees for the first time. In 1985, increasing demand in the wholesale market prompted Cohn to sell The Brewing Market and launch Allegro Coffee Company, an import, roasting and wholesale distribution venture. Cohn used only the purest quality ingredients and traditional, handcrafted roasting methods, sparking the interest of Boulder’s natural foods retailers just as natural foods markets were beginning a phase of dynamic, nationwide expansion.

By 1995, Allegro was distributing its coffee throughout the United States. With a secure reputation as a national leader in specialty coffees, Allegro continued to enjoy particular success in the natural foods arena. Natural products pioneer Whole Foods Market—one of Allegro’s earliest customers—acquired Allegro in 1997, culminating a mutually beneficial decade. The acquisition united two businesses that had grown up together and are admired as industry leaders. The result is a partnership of shared priorities and ideals that continue to nurture Allegro’s growth.

Great coffee isn’t about overwhelming your palate. It’s about giving your senses a rebirth. At Allegro Coffee, that’s what we pursue from the very first hit of aroma to the last sip in every cup. Our coffees capture a taste and tradition that permeate every step of the journey from seed to cup™. Since 1977, when we established ourselves as one of Colorado’s first specialty coffee producers, Allegro Coffee Company has continued to perfect the time-honored, artisanal traditions that make our coffee the most flavorful you can find. We want every cup of Allegro coffee to be close-your-eyes good.

Seems that Cohn’s vision for great coffee has been good for us all. Unlike disco.

Media Kit

If you shop at your neighborhood Whole Foods Market, chances are you’ve enjoyed our coffee.

Allegro Coffee Company is a specialty coffee company located in Thornton, CO.  Founded in 1977 with the idea of bringing a superior experience of coffee to the people, we are a recognized and respected leader in the specialty coffee arena. Since 1997 our business has grown to include fine tea, wellness tea, drinking chocolate, and spices. In 1997, we became a wholly owned subsidiary of Whole Foods Market. Our coffee, tea, and drinking chocolates are available at Whole Foods Market, independent coffee shops, restaurants, and hotels.

Whether we’re at origin sourcing coffee, tea, cacao or spice, or at our headquarters in Thornton, CO roasting and blending, we are mission-driven —committed to offering quality products, grown in sound social conditions at origin, and supporting sustainable farming practices.


Need an Allegro Coffee logo to accompany your story? Please read our Asset Policy and Logo Standards.  To request our logo, Please contact for a logo format that best suits your needs.

Fast Facts
  1. In 2013 we purchased and roasted approximately 5.8 million pounds of coffee.
  2. We source from 80 farms and cooperatives worldwide in 22 countries in the Americas, East Africa, and Pacific Rim.
  3. 63% of our coffee is sourced from Organic certified farms.
  4. 44% of our coffee is Rainforest Alliance certified. 
  5. 31% of our coffee is Fair Trade certified.
  6. We currently employ 90 team members as part of the Allegro team.
  • 1977. Saturday Night Fever is playing in theaters, gas costs 65 cents per gallon, the first Apple II computers hit the stores, and Jeffrey Cohn opens The Brewing Market with the desire of bringing superior coffee to the people.
  • 1980. Cohn begins roasting beans.
  • 1985. Cohn sells The Brewing Market and launches Allegro Coffee Company, an import, roasting, and wholesale distribution venture. 
  • 1986. Allegro is the first coffee company in Colorado — and one of the first in the United States to become organic certified.
  • 1992. Allegro enters tea business – offering loose leaf tea.
  • 1995. Allegro is distributing its coffee throughout the United States.
  • 1997. Whole Foods Market acquires Allegro Coffee Company.
  • 1998. Allegro introduces TOP LOT coffees (originally as Allegro Limited Edition). These micro lot coffees represent the are grown in small lots in microclimates whose perfect conditions develop flavor profiles that embody the region’s sun, soil, water and altitude
  • 2000. Allegro moves to new facility in Thornton, CO.
  • 2003. Jeff Teter joins Allegro as President.
  • 2003. Allegro Special Reserve program is launched (originally asHigh Five for Farmers). 
  • 2005. Allegro expands tea line to include bagged tea.
  • 2005. Allegro partners with Renewable Choice to become a %100 wind powered facility.
  • 2005. Earth University students intern with Allegro — beginning a partnership in coffee.
  • 2007. Allegro becomes a licensed Fair Trade certified roaster—introduces four Fair-trade certified coffees.
  • 2007. First Whole Trade Guaranteed product offered, Organic El Salvador St. Adelaida.
  • 2008. First Rainforest Alliance certified product offered, Organic El Salvador St. Adelaida.
  • 2009. Allegro is honored with the Rainforest Alliance Corporate Green Globe Award.
  • 2010. Allegro introduces certified organic spices for food/restaurant service.

We’re A Group Of People Pouring Our Passion For Great Coffee And Tea Into Every Cup.

  • Jeff Teter, President:  “I’m proud of the quality of our products, the relationships we have with our growers, and the favorable atmosphere we provide for our team members.”
  • David Kubena, Vice President Sales and Training: “We’ve built a family of people at Allegro that care deeply about the quality of our products, the lives of our farmers, and stewarding the environment for future generations."
  • Tara Cross, Director of Marketing: “We believe that our coffee should represent the unique and diverse culture and climate it comes from. We are diligent in nurturing this expression of grower, region, and roast every step of the way."
  • Christy Thorns, Director of Sourcing: “We insist on transparency throughout the supply chain, and partner with suppliers who share our values of equitable and traceable sourcing."


1) What is Fair Trade? The term Fair Trade is used to describe a market-based approach to trade, in which farmers are paid “fairly” for their goods so that they can not only have a living wage, they can develop their communities—socially, economically and environmentally. Fair Trade also seeks to cut out layers between producers and buyers to foster long-term relationships between workers and those who buy their goods.

Coffee is perhaps the most notable Fair Trade commodity.  The first Fair Trade coffee was offered in the late 1980’s as a response to a historical drop in coffee prices.  Since then, Fair Trade coffee has become a staple offering in both coffee bars and supermarkets—impacting the lives of more than five million coffee growers and their communities.

 2) What Makes a Product Fair Trade? In order to be identified as Fair Trade, a product must meet established criteria that have been established by FLO (Fair Trade Labeling Organization) and then be certified by an approved agency. 

Standards for Fair Trade coffee certification include: Fair labor conditions; Environmentally sustainable growing practices; Democratic and transparent organizations; Community development.

 3) Allegro’s Approach to Fair Trade: Allegro offers Fair Trade certified coffee as well as Rainforest Alliance, Organic, and Whole Trade certified coffee. We also offer coffee that is not Fair Trade certified. Currently, only cooperatives are eligible to be Fair Trade certified.  We purchase some of our coffee from single-family farms that are not part of a cooperative. We have forged long-term relationships with these farms and can attest to worker and community development that is often found in Fair Trade communities.

4) Why is some Fair Trade coffee more than others? Not all Fair Trade coffee is created equal.  Although Fair Trade is greatly influential on the lives of growers, it does not necessarily represent a coffee’s “quality” in your cup. Many factors go into determining the quality of the coffee (and thus, the price) that have nothing to do with Fair Trade—region grown, grade of coffee, growing requirements, roasting, and other certifications. Our Fair Trade coffee is typically also certified Organic.  Organic coffee is more expensive due to the stringent growing and handling conditions and the availability of organic coffee. 

5) Resources

California Transparency in Supply Chains Act Disclosure

Allegro Coffee Company is a wholly-owned subsidiary of Whole Foods Market®.  We follow all of Whole Foods Market procedures, processes, and standards for procurement including those that apply to the California Transparency in Supply Chains Act of 2010. You can find our disclosure here.

Allegro Coffee Company Sweepstakes

Official Rules
No payment or purchase necessary to enter.

Timing: There will be three (3) separate Sweepstakes (each, a “Sweepstakes”). Each Sweepstakes is a one-day event, being held from 8:00 a.m. Pacific Time (PT) through 10:00 p.m. PT. There will be a Sweepstakes event taking place on 11/5/2015, 11/12/2015 and 11/19/2015 (each, a “Sweepstakes Period”).

Eligibility: Participants must be legal U.S. residents, and at least 18 years of age or older, to participate. Officers and employees of Allegro Coffee Company (the “Sponsor”), Whole Foods Market, and their respective subsidiaries, affiliates, advertising and promotion agencies, their vendors and agents, and the immediate family members of the foregoing, are not eligible to win.

To Enter: Visit during one of the Sweepstakes Periods and look for a post on the Allegro Coffee Company timeline announcing the Sweepstakes (the “Sweepstakes Post(s)”), like the Sweepstakes Post, or leave a comment on the Sweepstakes Post to receive one (1) entry. Only entries received the corresponding Sweepstakes Period will be considered valid entries. Limit: One (1) entry per person per Sweepstakes. Official rules are available at

Collection and use of personally identifiable information will be in accordance with the Sponsor’s Privacy Policy. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook.  Liking or following the Allegro Coffee Company page on Facebook does not constitute an entry into the Sweepstakes. Entrants understand that they are providing their information to Sponsor and not to Facebook. The information provided will only be used for the purposes of this Sweepstakes and as otherwise permitted by Sponsor’s privacy policy. In the event of a dispute, online entries will be deemed to have been submitted by the Authorized Account Holder of the email address associated with the Facebook account at the time of entry. "Authorized Account Holder" means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address.

By submitting your Entry, you agree that your Entry conforms to these Official Rules and that the Sponsor, in its sole discretion, may disqualify your Entry for any reason at any time, including if Sponsor, in its sole discretion, determines that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor.

By submitting an Entry, Entrant hereby grants permission for the Entry to be immediately posted on the Sponsor’s Facebook timeline and any other web sites, including without limitation social media web sites. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry.

The Sponsor reserves the right in its sole and absolute discretion to reject and/or remove any Entry (along with disqualifying the Entrant who submitted same) that violates these Official Rules or is otherwise inappropriate without any notification or warning.

By entering this Sweepstakes, Entrant grants Sponsor the right to edit, adapt, copyright and publish any or all Released Parties and to use these Released Parties in any media form or in any manner without attribution or further compensation.

By participating, Entrants indemnify and hold harmless the Released Parties from any claims and damages (including reasonable attorneys' fees) arising from or relating to the breach or alleged breach of your failure to comply with the Official Rules.

Drawing/Prize:  A separate drawing will be held for each Sweepstakes. One winner will be selected in a random drawing for each Sweepstakes from among all eligible entries received for that Sweepstakes Period only.  The drawings will take place on or about the Friday following each Sweepstakes Period, with the first drawing taking place on or about Friday, 11/6/2015, and the last drawing taking place on or about Friday, 11/20/2015.  Odds of winning depend upon the total number of eligible entries received in each Sweepstakes Period.  Entries from one Sweepstakes will not be carried over to subsequent Sweepstakes.  All drawings will be conducted by Sponsor, whose decisions are final on all matters relating to these Sweepstakes.  Each winner will receive an Allegro Coffee Company Gift Basket, each having an approximate retail value of $55.

General Terms & Conditions: The potential winner will be notified by a direct message from the Sponsor to potential winner’s Facebook account, and will have 48 hours within which to respond, after which time an alternate winner will be selected, at the sole discretion of the Sponsor. No substitution or exchange of prize will be allowed, except at the sole discretion of the Sponsor. Sponsor reserves the right in their sole discretion to disqualify any Submission at any time in the event it is determined that the Submission is offensive, inappropriate, not in keeping with Sponsors’ images or if it is determined that the entrant has not otherwise complied with these Official Rules.  All entries submitted must be original, and become the sole property of the Sponsor, who reserves the right to edit as they see fit.  Entry constitutes entrants’ agreement to abide by these Official Rules and confirms permission (except where prohibited) to use winner’s entry, name and likenesses, as well as their entry submission information for advertising and publicity purposes, without additional compensation. Entrants further agree to be bound by these Official Rules and the decisions of the Sponsor, which shall be final and binding in all respects. All taxes, if applicable, are the responsibility of the winner. All federal, state, and local rules and regulations apply. Entrants/winner agrees to “hold harmless” the Sponsor, Facebook, and agents affiliated with this promotion for any and all damages that may result from acceptance/use of the prize offered and/or participation in the promotion. Void where prohibited or restricted by law.

Winners List:   Winners will be announced on the Allegro Coffee Company Facebook page, you can access the page by visiting Winners will be announced after winner confirmation is complete.

Sponsor: Allegro Coffee Company, 12799 Claude Ct, Thornton, CO 80241

Facebook is a registered trademark of Facebook, Inc. This promotion is in no way sponsored, endorsed or administered by Facebook, Inc. 

Privacy Policy

Allegro Coffee Company is a wholly-owned subsidiary of Whole Foods Market®. Please find our parent company's privacy policy here.

Online Shopping FAQ

What are my different shipping options and when will my order arrive? Orders are processed for shipping Monday-Friday. Orders submitted by Noon Mountain Standard Time will be processed the next business day. We offer Ground, 2nd Day Air and Next Day Air via UPS for shipping options. Deliveries are Monday–Saturday. Ground shipping typically takes 7-10 business days after your order is processed, 2nd day shipping takes 2 business days after your order is processed and Next Day shipping takes 1 business day after your order is processed. If you place your order after 12 noon MST on a Monday – Thursday, it will be processed for shipping the following business day. If you place your order between 12:01pm MST on Friday and 11:59pm MST on Sunday, it will be processed for shipping the following Monday. 

How much does shipping cost? Please refer to the Shipping Table on this page.

Can I ship my order to multiple locations? Not at this time. You will need to create individual orders for each "ship-to" location.

Can I track my package?  You will receive an initial order confirmation email after submitting your order, and a shipping confirmation email with tracking information once your order has been shipped. If you do not receive the shipping confirmation email within 24-72 hours of placing your order, try checking your junk mail or spam folder. If you cannot locate the email, please contact us at 800.666.4869 or email Please include your name, delivery address and any other relevant details about your order.


Can you ship my order internationally for me? No. We are currently sending gift boxes only to US addresses within the continental United States (for orders to Alaska and Hawaii, please contact us at 800.666.4869 or email

Can I place an order if my billing address is outside of the US? Currently we accept only US billing addresses within the United States at this time. 

Can you ship to PO Boxes? No. Currently we do not offer shipping to PO boxes.


Can I make a group purchase or order a large amount of coffee (orders above $500)? Sure. Please contact us at 800.666.4869 or email to get started.


I am having trouble adding items to my cart. Help! Our site requires that you have third-party cookies enabled to purchase from us. 

My transaction did not go through, but I looked on my statement and my card was charged. What happened? If the information you entered does not match what your bank has on file exactly, our site rejects it because we have set very high security settings. However, your bank still preauthorizes the amount of the transaction based on the request. Your bank will remove this pre-authorized amount once they process the decline from our site.


Is my information secure on your site? I don’t see the "https" URL in my browser. Yes. The information you submit during the checkout process is encrypted before being transmitted over the Internet, using a Verisign SSL Certificate and RC4 128-bit encryption. We use a masked URL that prevents you from seeing the HTTPS URL name.

Is Allegro Coffee Company (a subsidiary of Whole Foods Market) tracking personal information or shopping habits? No. We do not collect any personal information when an item is purchased or delivered. Please refer to the Whole Foods Market privacy policy for more details.

Return Policy:  If for some reason you are unsatisifed with your purchase made from our online store, please contact our Customer Service team for all return processing for online orders: (800)530-3995 or via email or at For purchases made at Whole Foods Market stores, please return the product to the store where it was purchased.

Terms and Conditions: Allegro Coffee is a wholly owned subsidary of Whole Foods Market.  Please visit this page for Terms and Conditions.