Allegro Coffee

Our Story

Our Story

Phil Collins becomes lead singer of Genesis, Microsoft is founded, the Vietnam War ends, Saturday Night Live, The Rocky Horror Picture Show and Wheel of Fortune premiere and disco is busting a serious move. It’s 1975—and people get their coffee from cans.

Grim though it may seem, there was a time when people thought all coffee was the same. It was a time without espresso shops. A time without “Arabica” in the American lexicon. But Jeffrey Cohn, whose grandfather founded coffee giant Superior Coffee, hatched the idea to bring truly superior coffee to the people. His specialty coffee company would sell coffee that—gasp—tasted good. In 1977, his vision became a reality with the establishment of The Brewing Market in Boulder, Colorado.

After opening his second shop in 1980, Cohn began roasting his own beans, exposing Boulder to authentic, freshly roasted specialty coffees for the first time. In 1985, increasing demand in the wholesale market prompted Cohn to sell The Brewing Market and launch Allegro Coffee Company, an import, roasting and wholesale distribution venture. Cohn used only the purest quality ingredients and traditional, handcrafted roasting methods, sparking the interest of Boulder’s natural foods retailers just as natural foods markets were beginning a phase of dynamic, nationwide expansion.

By 1995, Allegro was distributing its coffee throughout the United States. With a secure reputation as a national leader in specialty coffees, Allegro continued to enjoy particular success in the natural foods arena. Natural products pioneer Whole Foods Market—one of Allegro’s earliest customers—acquired Allegro in 1997, culminating a mutually beneficial decade. The acquisition united two businesses that had grown up together and are admired as industry leaders. The result is a partnership of shared priorities and ideals that continue to nurture Allegro’s growth.

Great coffee isn’t about overwhelming your palate. It’s about giving your senses a rebirth. At Allegro Coffee, that’s what we pursue from the very first hit of aroma to the last sip in every cup. Our coffees capture a taste and tradition that permeate every step of the journey from bean to cup. Since 1977, when we established ourselves as one of Colorado’s first specialty coffee producers, Allegro Coffee Company has continued to perfect the time-honored, artisanal traditions that make our coffee the most flavorful you can find. We want every cup of Allegro coffee to be close-your-eyes good.

Seems that Cohn’s vision for great coffee has been good for us all. Unlike disco.

Media Kit

If you shop at your neighborhood Whole Foods Market, chances are you’ve enjoyed our coffee.

Allegro Coffee Company is a specialty coffee company located in Thornton, CO.  Founded in 1977 with the idea of bringing a superior experience of coffee to the people, we are a recognized and respected leader in the specialty coffee arena. Since 1997 our business has grown to include fine tea, wellness tea, drinking chocolate, and spices. In 1997, we became a wholly owned subsidiary of Whole Foods Market. Our coffee, tea, and drinking chocolates are available at Whole Foods Market, independent coffee shops, restaurants, and hotels.

Whether we’re at origin sourcing coffee, tea, cacao or spice, or at our headquarters in Thornton, CO roasting and blending, we are mission-driven —committed to offering quality products, grown in sound social conditions at origin, and supporting sustainable farming practices.

Logos

Need an Allegro Coffee logo to accompany your story? Please read our Asset Policy and Logo Standards.  To request our logo, Please contact marketing@allegrocoffee.com for a logo format that best suits your needs.

Fast Facts
  1. In 2013 we purchased and roasted approximately 5.8 million pounds of coffee.
  2. We source from 80 farms and cooperatives worldwide in 22 countries in the Americas, East Africa, and Pacific Rim.
  3. 63% of our coffee is sourced from Organic certified farms.
  4. 44% of our coffee is Rainforest Alliance certified. 
  5. 31% of our coffee is Fair Trade certified.
  6. We currently employ 90 team members as part of the Allegro team.
Timeline
  • 1977. Saturday Night Fever is playing in theaters, gas costs 65 cents per gallon, the first Apple II computers hit the stores, and Jeffrey Cohn opens The Brewing Market with the desire of bringing superior coffee to the people.
  • 1980. Cohn begins roasting beans.
  • 1985. Cohn sells The Brewing Market and launches Allegro Coffee Company, an import, roasting, and wholesale distribution venture. 
  • 1986. Allegro is the first coffee company in Colorado — and one of the first in the United States to become organic certified.
  • 1992. Allegro enters tea business – offering loose leaf tea.
  • 1995. Allegro is distributing its coffee throughout the United States.
  • 1997. Whole Foods Market acquires Allegro Coffee Company.
  • 1998. Allegro introduces TOP LOT coffees (originally as Allegro Limited Edition). These micro lot coffees represent the are grown in small lots in microclimates whose perfect conditions develop flavor profiles that embody the region’s sun, soil, water and altitude
  • 2000. Allegro moves to new facility in Thornton, CO.
  • 2003. Jeff Teter joins Allegro as President.
  • 2003. Allegro Special Reserve program is launched (originally asHigh Five for Farmers). 
  • 2005. Allegro expands tea line to include bagged tea.
  • 2005. Allegro partners with Renewable Choice to become a %100 wind powered facility.
  • 2005. Earth University students intern with Allegro — beginning a partnership in coffee.
  • 2007. Allegro becomes a licensed Fair Trade certified roaster—introduces four Fair-trade certified coffees.
  • 2007. First Whole Trade Guaranteed product offered, Organic El Salvador St. Adelaida.
  • 2008. First Rainforest Alliance certified product offered, Organic El Salvador St. Adelaida.
  • 2009. Allegro is honored with the Rainforest Alliance Corporate Green Globe Award.
  • 2010. Allegro introduces certified organic spices for food/restaurant service.
People

We’re A Group Of People Pouring Our Passion For Great Coffee And Tea Into Every Cup.

  • Jeff Teter, President:  “I’m proud of the quality of our products, the relationships we have with our growers, and the favorable atmosphere we provide for our team members.”
  • David Kubena, Vice President Sales and Training: “We’ve built a family of people at Allegro that care deeply about the quality of our products, the lives of our farmers, and stewarding the environment for future generations."
  • Tara Cross, Director of Marketing: “We believe that our coffee should represent the unique and diverse culture and climate it comes from. We are diligent in nurturing this expression of grower, region, and roast every step of the way."
  • Christy Thorns, Director of Sourcing: “We insist on transparency throughout the supply chain, and partner with suppliers who share our values of equitable and traceable sourcing."

Join our mailing list

If you're interested in hearing from us about new products and special offerings, please join our mailing list.  We value your privacy and will not sell your information and will only contact you with information about our product offerings.

Subscribe to our mailing list

* indicates required
 
 

FAQ

1) What is Fair Trade? The term Fair Trade is used to describe a market-based approach to trade, in which farmers are paid “fairly” for their goods so that they can not only have a living wage, they can develop their communities—socially, economically and environmentally. Fair Trade also seeks to cut out layers between producers and buyers to foster long-term relationships between workers and those who buy their goods.

Coffee is perhaps the most notable Fair Trade commodity.  The first Fair Trade coffee was offered in the late 1980’s as a response to a historical drop in coffee prices.  Since then, Fair Trade coffee has become a staple offering in both coffee bars and supermarkets—impacting the lives of more than five million coffee growers and their communities.

 2) What Makes a Product Fair Trade? In order to be identified as Fair Trade, a product must meet established criteria that have been established by FLO (Fair Trade Labeling Organization) and then be certified by an approved agency. 

Standards for Fair Trade coffee certification include: Fair labor conditions; Environmentally sustainable growing practices; Democratic and transparent organizations; Community development.

 3) Allegro’s Approach to Fair Trade: Allegro offers Fair Trade certified coffee as well as Rainforest Alliance, Organic, and Whole Trade certified coffee. We also offer coffee that is not Fair Trade certified. Currently, only cooperatives are eligible to be Fair Trade certified.  We purchase some of our coffee from single-family farms that are not part of a cooperative. We have forged long-term relationships with these farms and can attest to worker and community development that is often found in Fair Trade communities.

4) Why is some Fair Trade coffee more than others? Not all Fair Trade coffee is created equal.  Although Fair Trade is greatly influential on the lives of growers, it does not necessarily represent a coffee’s “quality” in your cup. Many factors go into determining the quality of the coffee (and thus, the price) that have nothing to do with Fair Trade—region grown, grade of coffee, growing requirements, roasting, and other certifications. Our Fair Trade coffee is typically also certified Organic.  Organic coffee is more expensive due to the stringent growing and handling conditions and the availability of organic coffee. 

5) Resources

California Transparency in Supply Chains Act Disclosure

Allegro Coffee Company is a wholly-owned subsidiary of Whole Foods Market®.  We follow all of Whole Foods Market procedures, processes, and standards for procurement including those that apply to the California Transparency in Supply Chains Act of 2010. You can find our disclosure here.

Shipping FAQ

What are my different shipping options and when will my order arrive? Orders are processed for shipping Monday-Friday. Orders submitted by Noon Mountain Standard Time will be processed the next business day. We offer Ground, 2nd Day Air and Next Day Air via UPS for shipping options. Deliveries are Monday–Saturday. Ground shipping typically takes 7-10 business days after your order is processed, 2nd day shipping takes 2 business days after your order is processed and Next Day shipping takes 1 business day after your order is processed. If you place your order after 12 noon MST on a Monday – Thursday, it will be processed for shipping the following business day. If you place your order between 12:01pm MST on Friday and 11:59pm MST on Sunday, it will be processed for shipping the following Monday. 

How much does shipping cost? Please refer to the Shipping Table on this page.

Can I ship my order to multiple locations? Not at this time. You will need to create individual orders for each "ship-to" location.

Can I track my package?  You will receive an initial order confirmation email after submitting your order, and a shipping confirmation email with tracking information once your order has been shipped. If you do not receive the shipping confirmation email within 24-72 hours of placing your order, try checking your junk mail or spam folder. If you cannot locate the email, please contact us at 800.666.4869 or email CustServ@allegrocoffee.com. Please include your name, delivery address and any other relevant details about your order.

INTERNATIONAL, PO BOXES

Can you ship my order internationally for me? No. We are currently sending gift boxes only to US addresses within the continental United States (for orders to Alaska and Hawaii, please contact us at 800.666.4869 or email CustServ@allegrocoffee.com).

Can I place an order if my billing address is outside of the US? Currently we accept only US billing addresses within the United States at this time. 

Can you ship to PO Boxes? No. Currently we do not offer shipping to PO boxes.

BULK/VOLUME ORDERS

Can I make a group purchase or order a large amount of coffee (orders above $500)? Sure. Please contact us at 800.666.4869 or email CustServ@allegrocoffee.com to get started.

ONLINE ORDERING ISSUES 

I am having trouble adding items to my cart. Help! Our site requires that you have third-party cookies enabled to purchase from us. 

My transaction did not go through, but I looked on my statement and my card was charged. What happened? If the information you entered does not match what your bank has on file exactly, our site rejects it because we have set very high security settings. However, your bank still preauthorizes the amount of the transaction based on the request. Your bank will remove this pre-authorized amount once they process the decline from our site.

SITE SECURITY

Is my information secure on your site? I don’t see the "https" URL in my browser. Yes. The information you submit during the checkout process is encrypted before being transmitted over the Internet, using a Verisign SSL Certificate and RC4 128-bit encryption. We use a masked URL that prevents you from seeing the HTTPS URL name.

Is Allegro Coffee Company (a subsidiary of Whole Foods Market) tracking personal information or shopping habits? No. We do not collect any personal information when an item is purchased or delivered. Please refer to the Whole Foods Market privacy policy for more details.