If you shop at your neighborhood Whole Foods Market, chances are you’ve enjoyed our coffee.
Allegro Coffee Company is a specialty coffee company located in Thornton, CO. Founded in 1977 with the idea of bringing a superior experience of coffee to the people, we are a recognized and respected leader in the specialty coffee arena. Since 1997 our business has grown to include fine tea, wellness tea, drinking chocolate, and spices. In 1997, we became a wholly owned subsidiary of Whole Foods Market. Our coffee, tea, and drinking chocolates are available at Whole Foods Market, independent coffee shops, restaurants, and hotels.
Whether we’re at origin sourcing coffee, tea, cacao or spice, or at our headquarters in Thornton, CO roasting and blending, we are mission-driven —committed to offering quality products, grown in sound social conditions at origin, and supporting sustainable farming practices.
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We’re A Group Of People Pouring Our Passion For Great Coffee And Tea Into Every Cup.
1) What is Fair Trade? The term Fair Trade is used to describe a market-based approach to trade, in which farmers are paid “fairly” for their goods so that they can not only have a living wage, they can develop their communities—socially, economically and environmentally. Fair Trade also seeks to cut out layers between producers and buyers to foster long-term relationships between workers and those who buy their goods.
Coffee is perhaps the most notable Fair Trade commodity. The first Fair Trade coffee was offered in the late 1980’s as a response to a historical drop in coffee prices. Since then, Fair Trade coffee has become a staple offering in both coffee bars and supermarkets—impacting the lives of more than five million coffee growers and their communities.
2) What Makes a Product Fair Trade? In order to be identified as Fair Trade, a product must meet established criteria that have been established by FLO (Fair Trade Labeling Organization) and then be certified by an approved agency.
Standards for Fair Trade coffee certification include: Fair labor conditions; Environmentally sustainable growing practices; Democratic and transparent organizations; Community development.
3) Allegro’s Approach to Fair Trade: Allegro offers Fair Trade certified coffee as well as Rainforest Alliance, Organic, and Whole Trade certified coffee. We also offer coffee that is not Fair Trade certified. Currently, only cooperatives are eligible to be Fair Trade certified. We purchase some of our coffee from single-family farms that are not part of a cooperative. We have forged long-term relationships with these farms and can attest to worker and community development that is often found in Fair Trade communities.
4) Why is some Fair Trade coffee more than others? Not all Fair Trade coffee is created equal. Although Fair Trade is greatly influential on the lives of growers, it does not necessarily represent a coffee’s “quality” in your cup. Many factors go into determining the quality of the coffee (and thus, the price) that have nothing to do with Fair Trade—region grown, grade of coffee, growing requirements, roasting, and other certifications. Our Fair Trade coffee is typically also certified Organic. Organic coffee is more expensive due to the stringent growing and handling conditions and the availability of organic coffee.